Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate's hard work to reach the U.S. Hispanic consumer.
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate's hard work to reach the U.S. Hispanic consumer.
To showcase the brand’s fuel efficiency, Volvo Trucks has launched an iPad game and an accompanying online scavenger hunt for U.S. participants.
Tips and tricks from Maritz Loyalty Solutions to tune up your marketing programs with ramification.
From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.
Cravebox is a new product discovery service that delivers themed, curated boxes with unique finds relevant to the recipients’ interests, occasions and activities.
Retailers with heavy investments in physical stores resent Showrooming. Here's the latest on opportunities to fight back.
Using modern webcast and virtual environment technology, you can track attendance, run surveys and and pose questions during the event to keep attendees engaged. But what if you could track their actual behavior?
Shoppers plan to spend more than ever before on gift cards over the holiday shopping season.
Three ways gamification can benefit brands.
Nancy Mamann, vice president of marketing, UGG Australia, talks about the impact quarterback Tom Brady’s participation has had on the brand.