CONSUMER-MARKETING | ENGAGEMENT

A new mobile fitness tracking site turns on Coca-Cola's 2013 commitment to support physical fitness programs.

Target is upping its data game to learn more about its customers so it can be more personal in its communications.

Ogilvy & Mather Hong Kong has come up with a unique campaign, "The Face of Litter," that uses DNA to visually profile litterbugs in that city and put them all to shame.

Learn the pitfalls brand marketers need to avoid when trying to build relationships with consumers.

By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…

If only we could predict the future. Well, someone else is doing it for us. Here's 10 marketing trends to move us toward the future.

Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.

Just as brands are finally getting a grip on how to navigate the new social landscape to engage their target audiences, there’s another channel that’s turning younger Millennials’ heads—email.

This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.

Google and its YouTube Kids app are under fire from consumer and child advocacy groups for mixing programming and marketing in the app that the groups allege is deceptive.