CONSUMER-MARKETING | ENGAGEMENT

The real currency of marketing has nothing to do with impressions and commercials and has everything to do with word of mouth.

Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.

Taking a page from Taylor Swift, here's 5 marketing lessons you can apply to your own brand and solid takeaways to go with each one.

If you weren’t lucky enough to make it to the Cannes Lions International Festival of Creativity, this will give you a small peek into some of the best work presented there.

Millennials have their own ideas of travel accommodations. Marriott has some insights and is testing unique concepts to attract this market segment.

A brand case study is an important tool to show off your hard work. This inforgraphic showing do's and don'ts will help you get it right.

Here are 5 ways to experiment with and use location-based marketing to enhance your campaigns and boost ROI.

Sampling can be an effective strategy when executed properly, but distributing samples at random can result in wasted time and money. Here's 5 strategies for sampling success.

When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here's five tips.

Denny's might have had a a reputation as a stop for truckers and senior citizens, but social media is changing all that.