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Is Your Customer Engagement Strategy Really Relevant?
Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?
Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?
KitchenAid's six-episode video marketing series stars a group of culinary experts who use KitchenAid knives to prepare signature dishes.
At BurgerBuildOff.com McDonald's want Chicagoans to build a burger that will become an icon of the city.
Buffalo Wild Wings VP Marketing, Bob Ruhland talks about the urgency to solidify itself as the iconic sports brand in the restaurant space.
Video marketing is getting high marks as a means of communicating content to consumers. In fact, 60% of site visitors will watch a video before reading text.
Old Spice has come of age, introducing a wild game on Instagram where players use tags to move a story along.
How can your brand ensure customers receive the same message across various channels and create omnichannel engagement, especially at a global level?
For the first time in five years, the Federal Trade Commission has updated the FAQ page of its endorsement guidelines. Prepare now, you will not regret it.
Five unexpected influencer marketing case studies from—Blue Apron, Biore, Bark Box, Nike and Williams-Sonoma.
This article helps sort how the differences between native advertising and content marketing to help brand marketers decide what would work best for them.