CONSUMER-MARKETING | ENGAGEMENT

Burger King tried to call a one-day cease fire in the burger wars this week, but McDonald's didn't bite.

Since monthly statements are often the primary touch point customers have with a company, and are frequently the only tangible evidence of the service provided, they offer a powerful, innovative opportunity for marketers.

Tractor Supply Co. is on the road with its first mobile marketing tour, visiting six states with a whole load of fun interactive games and activities.

Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.

With all the content marketing going on, there’s bound to be ‘content block.’ The infographic identifies six tried-and-true tactics to bust the block.

Marriott launched a new video series as part of its #LoveTravels social movement featuring Latino influencers Diane Guerrero, Diego Boneta and Boyce Avenue.

Interactive advertising to amplify big-screen ad buys is on the rise. This ad from Volvo can get the entire audience in motion.

This article goes into detail on three things that are important to keep in mind when marketing to Millennials.

Successful loyalty programs integrate customer data to provide offers, benefits and communications meaningful to the program member. Here are 6 tips.

Dynamic content takes personalization to a new level, allowing marketers to target individual email recipients with different content based on subscribers’ demographics or preferences.