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China Bans the Use of “Best” in Marketing Materials
China has banned marketers from saying they are the “best” or using other superlatives marking a major revision to the country’s advertising guidelines.
China has banned marketers from saying they are the “best” or using other superlatives marking a major revision to the country’s advertising guidelines.
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
If brands want to take their promotions international, they must consider the differing sweepstakes and contest regulations across the globe.
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
A round-up of notable ideas and quotes from Content Marketing World, featuring Marriott, Jay Baer, Rust-Oleum, Scotts Miracle-Gro and more
Clorox is putting about 50% of its entire digital media budget toward programmatic marketing this year. Hear from Clorox CMO Eric Reynolds.
This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.