CONSUMER-MARKETING | ENGAGEMENT

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location.

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.

What does your brand represent? What most motivates your top customers? By understanding where your company’s and your best customers’ values intersect, you can connect more deeply.

Corona's “O' Tannenpalm” holiday beach spot has been running for 25 years. Here's the story behind it, including interviews with the spot's creator.

Conveying the story of your brand is not a new concept, however it has become a strategic priority. Forbes.com outlines four benefits to storytelling.

Retailers have more tools than ever to reinvent the shopping experience. Here's three tactics to help as the holiday rush approaches.

The Unilever Foundry program is experimenting with startups as a way to market its brands in the enterprising nature that a startup would.

Oreo is in a fearless marketing stage as evidenced by its latest campaign, Oreo Colorfilled. Here's a take on that campaign as well as a look back.

It's wild! How did a Chinese agency attach a human model to a bus to make him look like he was flying?? Check out these crazy marketing stunts.