Lowes Targets NY Millennials on all Screens & Windows

Posted on by Patty Odell
A Lowes' Vine video suggests using a damp dryer sheet to clean your shower door.
A Lowes’ Vine video suggests using a damp dryer sheet to clean your shower door.

Lowes has been marketing to Millennials with do-it-yourself Vine videos for several years. When it opened its first location in Manhattan last year it took the videos offline and developed an analog version of the six-minute vignettes to use as window displays.

The store-front window dioramas encompass all of Lowes’ mix of social media, including calls to action to get passers-by involved.

This article from the New York Times explains the strategy using Vine, as well as Lowes’ effort to reach Millennials.

Related articles:

Moet Hennessy’s 5 Tenets to Reach Millennials

Motivating Millennials to Share on Social Media


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