Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…
MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.
Millennials are the darlings of many marketers, but don't forget about Baby Boomers. They're a powerful, mega group that is wealthy and influential.
Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.
Looking for some last minute ideas to make your holiday marketing sparkle? Check out our round-up of holiday marketing coverage.
Coca-Cola's Leonardo O’Grad shares not only how and why crowdsourcing is so effective, but how the brands marketing strategy has changed.
At this critical time for retailers, it's never too late to power up these five ways to get the growing demographic of makers in the door or online.
In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.
Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.
Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.
