5 Key Marketing Trends for 2017
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
Although each publisher is different, there are some distinct marketing trends for 2017 that apply to almost everyone in the industry.
Marketing to Gen Z takes a sharp strategy. A youth marketing strategist offers lessons on crafting a campaign that will hit the Gen Z bullseye.
A fundamental of customer retention is that it costs more to acquire a customer than to keep one. But sometimes, customers leave without warning. Why?
The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.
Five marketers share productivity hacks to manage, not only their stress, but the pressure their employees are under as well.
2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.
Phone calls are far from an analog experience — they’re a key part of the new omnichannel path to purchase.
Bruce Henderson, Jack Morton's CCO, on marketing concerns, budgets and the big marketing story of 2016, among other topics.
'Tis the season. In-boxes and social feeds are jammed with holiday marketing campaigns. Learn how to leverage social to create individual connections.
Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers.