Marketers from major companies like Target, McDonalds, Fisher-Price and Carter’s are embracing people with Down Syndrome in their marketing and advertising in an effort to be more inclusive, convey brand values and engage with consumers.
Marketers are hoping to connect, in particular, with Millennials who appreciate inclusiveness and seek out brands that are authentic in their marketing. There are 87.5 million Millennials in the U.S. ages 18 to 29, looking to brands that are socially responsible and take on causes that make the world a better place. The key to Millennial loyalty is to earn it.
This article, from the New York Times, shares stories of some of the brands embracing people with Down Syndrome: Target and 4-year-old Izzy Bradley;Lili Boglarka Havasi and Fisher-Price and others. The article also looks at the journey of Asher Nash and his mom Meagan, who was candid with Carter’s when Asher was denied a chance to be included in a casting call. Watch the video of the Nash’s journey and read the article …
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