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Five Considerations on the Health & Wellness Shopper Journey
"Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.
"Credentialed” health and wellness influencers are effective in seeding brands along the health & wellness shopper journey.
Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.
In my household, “Rogue One” doesn’t need any marketing. All of us exhibit extreme nerd tendencies, and with boys ages 11 and 13 in the house, anything “Star Wars” is always top.
Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.
This report delves into the challenges the digital age has brought to senior marketers including, centralizing consumer data, technology, results and budgets.
As the marketing landscape continues to evolve, keeping up with the 2017 marketing trends is an important way to stay current with best practices and technologies.
Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.
Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you'll find here.
By combining first-, second- and third party customer data, marketers can be more relevant and give their audiences a well-deserved break from the clutter.
At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.