Google Brings Privacy Sandbox to Android Devices
What Google's latest privacy move means for the marketing and mobile advertising communities.
CONSUMER-MARKETING | DATA-ANALYTICS
SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications
CMO John Sheldon discusses the brand’s success with TikTok, how marketing has evolved over the pandemic, new data-driven strategies and social media’s advantage within a privacy-focused marketplace.
Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers
Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.
Marketers on Fire: PepsiCo Foodservice CMO Scott Finlow
We spoke with PepsiCo Foodservice CMO Scott Finlow about the company’s marketing priorities for 2022, new digital-first technologies and the role that sustainability and purpose play in the brand’s marketing strategies.
Three Ways DTC Brands Can Diversify Spend Beyond Social Media
How brands in the the direct-to-consumer marketing space can move beyond social media.
Lexus Campaign for Redesigned 2022 NX Crossover Vehicle Targets Gamers and Young Luxury Consumers
Vinay Shahani, Vice President of Lexus Marketing, chats about the new campaign, its diverse target audience and the brand’s push to make Lexus a tech-forward automotive brand.
Media and AdTech Trends Marketers Can Expect in 2022
What marketers can expect within the media and ad tech industries in the year ahead.
Chief Marketer’s Most-Read Articles of 2021
Our top editorial programs and interviews with high-level marketers made the list.
The Road to the C-Suite: Top Marketers Dish on What Makes a Modern CMO
The essential qualities and skills that aspiring CMOs should master along the road to the C-suite.
The Benefits of Zero-Party Data Versus First-Party Data
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
