CONSUMER-MARKETING | DATA-ANALYTICS

At the 2015 Consumer Electronics Show sensor analytics, geo-location, and web and social data capture were all big trends—and the volume of data will just grow exponentially as a result.

We’ve come a long way from comparing whose fan base is bigger, but the debate between relational and positional metrics persists

According to Adobe Digital Index, Bing search results are driving higher-quality traffic to sites compared to Google, and retailers are getting higher revenue-per-visit from Bing.

Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.

There can be a contradiction between the clarity and insight that the data model provides versus the analytical quality of that model.

Delivering mobile ad messages to app subscribers based on location and weather data can mean success for advertisers, and The Weather Company is paying close attention to how these variables can help target consumers.

Consumers are worried about security, but they’re still willing to share information with organizations they trust, according to a new survey from SAS.

When put to work properly, CRM data can help drive huge gains in your campaign results and ROI for the holidays and beyond.

The path to successfully leveraging big data for increased engagement can be a personal experience—if you do it right.

Looking for award winning mobile and social creative, with measurable results? Consider these three brand-case histories from PRO Award winning agencies.