Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.
Marketers often focus on customer segmentation at the expense of other factors such as experience and execution.
This upcoming Chief Marketer webinar will focus on new data-driven strategies are providing marketers with new opportunities to bridge the digital and physical worlds.
By implementing new digital business solutions, companies can better achieve the optimal balance between customer experience personalization and customer data security/governance.
Lists featured this week include Celtic Croft and Midnight Velvet.
Target is upping its data game to learn more about its customers so it can be more personal in its communications.
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.
If only we could predict the future. Well, someone else is doing it for us. Here's 10 marketing trends to move us toward the future.
Getting the best right information out of your CRM system can improve your marketing mix across all channels.
Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process
