
Marketers on Fire: State Farm CMO Kristyn Cook
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
We chatted with Cook about engaging younger consumers, the gaming space, connecting through music in the metaverse and supporting local communities.
How businesses can approach and communicate their DEI commitments.
Marketing leaders dish on what it takes to land that coveted C-suite role, and how to turn those aspirations into reality.
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.
Pain points and potential solutions marketers can implement to improve the customer service experience.
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
In the land of third-party cookie deprecation, marketers have been handed a reprieve.
How a unified product platform can help streamline and enhance omnichannel growth.
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