CONSUMER-MARKETING | ACQUISITION

Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.

Frito-Lay's The Spotted Cheetah fine-dining restaurant in New York City is serving all things Cheetos with help from celebrity chef Anne Burrell.

A new study has found that the biggest challenges to growth fall around: organizational structure, the role of data and the role of agencies.

Catch up on the most widely read articles from July.

Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.

Education-based marketing, like Nestlé is undertaking, is a strategy that holds value and earns consumer’s trust and loyalty.

Is the 6-second ad the new "it" marketing tool? YouTube, Fox and Facebook think so and creatives show them how to do it.

Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.

A June campaign by Vagisil, The Vagina Challenge, was to encourage a conversation about women's health, but it didn't exactly turn out that way.