CONSUMER-MARKETING | ACQUISITION

McDonald's is on the hunt for some fresh faces as part of a company-wide campaign to energize consumer ties to the brand.

Lowe's Cos. Inc. is tapping the fanfare generated from the National Collegiate Athletic Association's (NCAA) men's basketball games, which wrapped up last night, to drive home a promotion that sends one winner to watch next year's game.

Courvoisier is taking its current marketing campaign up a notch, with a sweepstakes that turns the winner into a well-dressed traveler.

Dominos Pizza is out with a new pizza and sweepstakes designed to fill big appetites.

NBC is giving its daytime Passions fans a chance to take a more active role in the storyline via an interactive campaign that drives viewers from their TV screens to the Internet.

Frigidaire Canada bows a sweeps this Saturday aimed at promoting the company's front load laundry appliances while rewarding a Canadian consumer with front row tickets to one of three events.

Eastman Kodak Co. is giving consumers something to smile about under a new sweepstakes tied to the release of King Kong on DVD, which will award one grand-prize winner a luxury trip to New York.

Norwegian Cruise Lines Corp. is taking consumers for a ride as part of a new sweepstakes tied to NBC's The Apprentice.

Consumers with a passion for car racing can win a chance to catch some Indy 500 speedway action next year thanks to a Bridgestone Firestone North American Tire, LLC (BFNT) sweeps.

Brands are lining up with a host of offers to build excitement around next week's release of Ice Age: The Meltdown.