Acquisition
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Acquisition
Mastercard’s Marketing Chief Discusses Blurred Lines Between Marketing and Comms
Mastercard’s Chief Marketing and Communications Officer sheds light on how marketing and PR overlap, integrate and collaborate.
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Acquisition
The Retail Marketing Partnership: How Brands and Retailers Can Work Together
Tips for brands on how to stand out amongst competitors amid a retail marketing partnership.
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Social
One Period Care Brand’s Marketing Journey from DTC to Retail
The story of August’s marketing journey, from DTC to in-store retail and beyond.
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Email
How Bloomberg Capitalized on a Subscription-Based Model to Fuel Growth
How Bloomberg has relied on multiple revenue streams to ensure the sustainability of its business.
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Social
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
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Acquisition
Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
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Acquisition
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
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Demand Gen
Travel Marketing Roundup: United Airlines, Switzerland Tourism, Orbitz
As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.
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Acquisition
Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers
Three approaches for producing winning holiday campaigns in this new normal.
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Acquisition
Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
