CONSUMER-MARKETING | ACQUISITION

Six steps to ensuring that companies can manage--and thrive--as the industry switches from third-party cookies to first-party data.

We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.

Considerations for retail marketers when engaging consumers on their mobile devices.

Healthcare and pharma brands are embracing connected TV advertising by capitalizing on its flexibility.

Grey Goose embraces nature themes in its newest ad campaign--and leans into digital marketing and experiences moving forward.

A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Conversations about Juneteenth have increased, but not all companies are observing the holiday yet—or even communicating about it.

Five types of Instagram posts businesses can use to boost engagement.

How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.