How 12 Brands Engaged Target Audiences With Virtual Events
Check out these 12 different programs that successfully conquered Zoom fatigue.
CONSUMER-MARKETING | ACQUISITION
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
2021 Retail Marketing: A Year in Review
The biggest retail themes of 2021, from supply chain woes to a strong season of holiday sales.
Chief Marketer Unveils the 2022 CM200
The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.
Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
Four Ways to Improve the Customer Experience Through Subscription Programs
How subscription programs can improve the customer experience.
Considerations for Marketers Launching a Branded Podcast
Before investing in a podcast, brands can determine its potential value by asking these specific questions.
Gap CMO on Connecting With Consumers on an Emotional Level Through Content
How Gap is connecting with consumers by collaborating with culture influencers and optimizing its media mix across the entire marketing funnel.
Marketers on Fire in 2021
Marketing industry heavyweights who caught our eye this year.
Brands on Fire in 2021
Some of the nuggets of wisdom we’ve gathered during the first half of 2021 from brands making moves in the marketplace.
