CONSUMER-MARKETING | ACQUISITION

3M is partnering with YouTube and Google to launch a video contest to search for the most creative uses of its Post-it Notes.

A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest.

Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support.

MTV and Mark Burnett Productions are searching for precocious film directors interested in a shot at an MTV Movie Award.

LG Mobile Phones has partnered with Paramount Pictures to create a multi-faceted campaign for the film “Iron Man” across multiple media platforms.

Publisher Little, Brown’s young reader division is partnering with a teen service organization to get readers involved with the worthy social cause of their choice

Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.

Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.

Pretzelmaker and Pretzel Time are paying homage to National Pretzel Day with a free pretzel giveaway.

As part of an integrated ad campaign, Heineken beer brand Dos Equis is launching a promotion using TV, print, radio, digital and out-of-home ads to find a new personal assistant for its spokesman, the self-styled “Most Interesting Man in the World.”