Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
CONSUMER-MARKETING | ACQUISITION
IBM & Apple Apps Give Retail Associates Access to Customer Data
IBM and Apple released a suite of apps that put customer intelligence in store associates' hands to bring a more personalized experience to the customer.
7 Benefits of Video Marketing
Check out these 7 top benefits of content marketing videos.
How Brands Can Help Retailers Win the Local Fight
Product brands need to empower their retailer partner with the strategies, tools and tough love they need to become local marketing champs.
Maybelline Tests Wild Print Cover Promotions
Maybelline New York is one brand that is taking advantage of Hearst Magazines efforts to attract marketers to its unusual cover configurations that act more like promotions than print ads. Hearst has been cover innovating for years for marketers but they may have just reached new heights. (Check out the video on how to open…
McDonald’s Seeks Help Reaching Millennials
McDonald's wants to pull Millennials back into its restaurants and drive-thrus and it's looking for help.
Oh, That’s Good–The Campaigns Editors Loved in 2014
Our favorite campaigns of the year, including Esurance, Microsoft, Geico, Cartoon Network, Old Spice and more...
British Airways Turns to Mum for Better Ecommerce
Better data segmentation is helping British Airways connect with travelers visiting friends and family in India.
Major Brands Take the ANA Masters Spotlight
Target, Chobani and General Mills are a few of the key brands presenting at this week's ANA Masters of Marketing event in Orlando.
Keurig Brews Experiences to Target College Market
Keurig is embracing social and experiential tactics to promote the brand on campuses, featuring a tailgate tour, product sampling and discounts.
