National Guard Sports Sponsorships Under Scrutiny
Sports sponsorships, inked by the National Guard, are being examined as to whether a line—goodwill or advertising—is being crossed with tax payer dollars.
Sports sponsorships, inked by the National Guard, are being examined as to whether a line—goodwill or advertising—is being crossed with tax payer dollars.
Virtual Reality technology is big for some retailers, like North Face, who's customers can use the technology to view daring experiences like base jumping.
Investing in strategic marketing and branding can have on an major impact on an organization’s brand success for social good.
Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.
Lists featured this week include Celtic Croft and Midnight Velvet.
The logic often seems to be companies should do the same as the competition—particularly if what they’re doing is working. But is that the path to success?
Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.
A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.
Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.
A new mobile fitness tracking site turns on Coca-Cola's 2013 commitment to support physical fitness programs.