CONSUMER-MARKETING | ACQUISITION

A new survey from LoyaltyOne finds that Millennials like to be engaged through in-store holiday shopping experiences.

MarketingProfs teaches us six ways to make sure video is part of your marketing strategy including using video in social or for customer testimonials.

Millennials are the darlings of many marketers, but don't forget about Baby Boomers. They're a powerful, mega group that is wealthy and influential.

At this critical time for retailers, it's never too late to power up these five ways to get the growing demographic of makers in the door or online.

In an effort to market to wealthy New Yorkers, Neiman Marcus is showing off a handful of its fantasy Christmas Book gifts in an upscale mall.

Disruptive marketing is a way to stand out and to prevent entrepreneurs from moving into your space and putting you out of business at breakneck speed.

Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.

Storytelling is one of the hottest trends in marketing. A vast majority of B2C and B2B marketers are using the tactic to attract consumers.

Lowes is targeting Millennials with Vine videos that it transformed into window displays for its new New York City location.

These big brand moments show real success, but that it didn’t always come easy. Examples are from Wendy’s, Bud, Nissan, Alibaba, Honey Maid and many others.