Concepts Direct Inc. will cut 100 jobs, or roughly 27% of its workforce, and trim its catalog distribution plans in a n effort to reduce operating costs and expenses.
The personnel cuts will come across all departments. Many of its remaining employees, including management, are taking pay cuts.
While the Longmont, CO-based company did not release its catalog circulation figures, it had previously announced that in fourth quarter 2001 it had initiated marketing tests and increased circulation across all catalog brands.
Concepts Direct markets personalized paper products through catalogs and the Internet. Its properties include Linda Anderson, Colorful Images, Snoopy and The Music Stand catalogs.
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