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ComScore Launches Service for Measuring Online Advertising

ComScore Launches Service for Measuring Online Advertising

Posted on September 25, 2007 by Chief Marketer Staff

ComScore Inc. has introduced a new online advertising measurement service for tracking where ads were viewed on the Internet and the consumers exposed to them.

The service can track viewership by demographics, advertising impressions and market share trends over time.

“Understanding the reach, frequency and audience composition is vital information for any media planner,” says in a statement Alistair Sutcliffe, vice president at comScore.

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