New York City is going country.
The Country Music Association with Shadow Branding and NYC Marketing is seeking corporate sponsors for a number of categories for the CMA Awards on Nov. 15. The venture marks the first time the CMA Awards will take place in New York City.
Companies in the auto, wireless, financial, soft drink, and health and beauty sectors are among others being offered the chance to sponsor the CMA gala and awards ceremony. Packages will be developed at different investment levels to address the needs and goals of corporate sponsors.
Sponsorship packages may include naming rights to “Country Takes NYC” events; national promotions/sweepstakes, including CMA awards trips; local outdoor media packages and product placement in artist gift bags.
As part of the event, CMA and NYC Big Events (the permanent host committee formed to attract large events to the city) plans to create a visible presence leading up to the event to be called “Country Takes New York City”. The event will include feature performances, exhibits, education and cultural activities and promotional events.
“The CMA-New York partnership will provide unique local and national marketing, media and promotional opportunities that combine the muscle of the country music fan base with the unmatched power of New York City’s assets and brand,” said Jim Donofrio, Senior VP-sale and partnerships for NYC Marketing, in a statement.
The CMA Awards show will be broadcast on CBS. New York City’s Economic Development Corporation estimates the 2005 CMA Awards will generate more than $30 million in revenue for the city.
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