Clifford the Big Red Dog Goes Organic

Clifford cereal rolls
nationally by mid-March

General Mills is rolling out Clifford Crunch organic cereal through its Cascadian Farms organic foods division.

The ready-to-eat cereal hits shelves in supermarkets and natural-food stores this month and will be available nationally by mid-March. Packaging features Scholastic Entertainment’s character Clifford the Big Red Dog.

Minneapolis-based Cascadian Farms is part of General Mills’ Small Planet Foods division.