Social media and all that comes with it can still be a pretty mysterious place for marketers. SEO can be another shady area: as is the understanding of social and metrics-driven platforms.
Clients report that these areas all raise issues and concerns and trust with their agencies, according to this article from Forbes.com. The article lays out 10 areas the author says agencies may not be truthful about when dealing with clients.
Related articles:
17 Insights to Understand the State of Agencies
Marketing Agencies Want Talent Focused on the Big Picture
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