First-quarter direct response sales for apparel marketer J. Crew dropped 6%, slightly faster than the 5% dip in comparable store sales. While total revenue rose from $340.6 million a year ago to $345.8 million, the gains were due to additional stores.
Total store sales (the company did not break out comparable store sales in its first-quarter results) rose from $229.1 million during first-quarter 2008 to $240.7 million, while direct sales slipped from $100.9 million to $95.4 million.
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