Two business ventures were launched. Both sold the same products at a comparable price. Both spent considerably on packaging and advertising. Both developed strong retail distribution locations as well as a considerable share of sales over the Internet. Both appeared to be on an aggressive growth trajectory, initially garnering considerable marketplace attention and activity. A year later, one was still growing, while the other was forced to liquidate.
The difference?
The business that succeeded realized the vital importance of strategically attracting and managing a customer base, and maintaining its trust; the other did not. The business that succeeded realized its ability to attract and influence customer behavior would determine its success; the other did not.
True story? Yes, many times over. Take a look around
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