John Costello is president, global marketing and innovation at Dunkin’ Brands. Here, he has a conversation with CMO.com that ranges widely from what he learned while at P&G that it still highly relevant today to his most eye-opening marketing experience.
He goes on to discuss which mandatory technology is a must-have for every CMO, mobile marketing and what the C-suite needs to understand about the changing consumer landscape.
Costello has a boatload of history that he brings to the conversation including multiple-time CMO, serving as a CEO, COO, and president with brand-building experience at P&G, The Home Depot, Sears, Yahoo, Nielsen, Pepsi-Cola, and startup tech brands. In addition, the list of his other recognitions and achievements is lengthy. Here’s what you need to know.
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