This week was Social Media Week Chicago, where all things social took center stage in the windy city. Chicago-based Word of Mouth Marketing Association president Suzanne Fanning spoke with the Chicago Tribune about the power of social media as a marketing tool.
Marketers should use research that first answers a common question to get people's attention, and also must decide what type of research they'd like to become known as a source for. Keeping messages simple and clear is also key.
Leveraging paid social media campaigns is an effective way to get messages out to targeted audiences, but a little bit of human touch is necessary in order to get people to click and convert.
Most B2B marketing videos don’t support the buyer’s journey because they are product-centric.
In today’s world, B2B marketers can no longer focus on lead gen to support the sales pipeline.
The lines may have blurred but there are still key differences between B2C and B2B buyers.
Running a social media campaign right takes skill and the right timing, whether its a contest, a quiz or an effort to get people to sign up for newsletters, just throwing an offer out on social media networks isn't going to cut it.
Marketers can leverage social proof to build quality engagements with customers, and hopefully turn those engagements into conversions.
Digital marketing expert Dave Lloyd says that marketers need to integrate SEO and social marketing if they want to create the most effective marketing strategies for their companies.
A report from Bizo and Oracle shows many B2B marketers are contributing up to 20% of their company's new leads.
