Channel | Social

Google+ is more important for SEO than any other website. Here's how to make the most of it.

Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

Fairfield University's Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.

The holiday season is just around the corner, and research shows marketers will be spending big on advertising in the social media arena, and on Facebook in particular.

Videos integrated throughout the path-to-purchase are increasing conversions for online bag and accessory site eBags.com.

Gauging the ROI of social media marketing can be a tricky proposition, but International Institute of IT Economics principal Peter Brooks has some ideas on how best to handle it.

Twitter Cards are an under-utilized social media tool that savvy marketers can use to gain more subscribers for free.

Savvy brands are leveraging social advocates, or super fans, to spread their messages organically across social platforms, and marketers are learning to leverage them to supplement paid ad campaigns.

Of the 86% of B2B marketers who are doing content marketing, only 38% feel they are effective at it.

Facebook could be announcing changes to its mobile ad platform as early as next week, with speculation that the social giant will be moving away from cookies and relying more on its own enormous database of user information.