Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.”…
Heinz forgot to renew a QR code and wound up directing consumers looking for a contest site to a German porn site.
interest wants to level the playing field for its advertisers by encouraging more men to use the site.
The Instagram feed is now open to all marketers, a service retailers and marketers have been waiting for as a way to sell products and services with one click on Instagram.
It's confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.
Nearly seven in 10 shoppers (67%) are becoming ‘deletist consumers’—closing down accounts and subscriptions, and ‘unfriending’ companies, according to research from Aimia.
Here are three ways marketers can use Facebook to reach more consumers.
Customer database technologies are coming together with the power of Facebook Custom Audiences allow marketers to take first party data and match to people on the social network, providing them with more personalized ways to connect with consumers.
PROMONext: Educational content you won't get anyplace else from top brand marketers from Ford, Johnson & Johnson, Heineken, Arm & Hammer and Snyder's-Lance.
In today’s challenging economic climate, truck owners are interested in the total cost of truck ownership, not just singular elements like mileage.
