Can Marketers Learn to Love Ad Blocking?
A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.
A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.
Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.
Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.
witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.
For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.
Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.
When it comes to influencer marketing, the pay off can be big, but so can the risks.
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.