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Do you Emoji?
Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here's 7 examples of how brands like Bud Light and Smithsonian use them.
Emojis are among the latest go-to marketing technologies to keep up with Millennials. Here's 7 examples of how brands like Bud Light and Smithsonian use them.
Antonio Sciuto, CMO and eBusiness leader for Nestlé Waters North America, on how the brand deploys its social media marketing strategy.
Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.
Coors Light has shifted its marketing strategy to champion woman instead of objectifying them. Its new campaign, “Climb On,” shows woman as they truly are: strong, brave and smart.
Pepsi’s digital marketing director, Linda Lagos, shares some of the brands social marketing plans, but keeps plenty of secrets for Super Bowl Sunday.
Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.
If content marketing isn’t already a clear focus for your team, 2016 will be the year it leaps to the forefront.
Here’s a snapshot of how U.S. video ad spending by brand on YouTube rolled out last year.
Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.
Here's the trends in social, tech and digital marketing you need to watch in 2016.