Channel | Social

Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.

Forbes contributor Jayson DeMers lays out the seven principles for marketing Pokémon Go that marketers can use to promote their own products.

In many ways, Facebook has supplanted Google as the go-to place for curated recommendations on brands, goods & services.

Brisk Iced Tea is launching one of its latest flavors, Pineapple Passionfruit, with a sweepstakes offering its first pair of custom-made sneakers.

Here are four steps B2B content marketers can take to start better aligning their marketing and sales content initiatives.

Here's four tips to help you use influencer marketing to increase your brand's visibility and engagement.

This infographic about influencer marketing covers the importance of the tactic to businesses, the benefits, challenges and other information.

Tom Garzilli, CMO of Brand USA, shares what it's like to market the brand with a spend of about $140 million.

A small amendment to the 40th rule of the Olympic Charter has opened the floodgates for brands large and small to develop ad campaigns around Olympic athletes

So here you have a bunch of ideas to steal from killer social media campaigns from brands like L'Oréal, IHOP, Baileys Irish Cream, Valspar and Holiday Inn.