Channel | Social

These 2016 marketing campaigns were experimental, partnered with causes, deployed live video and were all framed by clear consumer insights and smart data.

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.

Grab a cup of coffee—a spiked eggnog might be more appropriate for this lineup of marketing bloopers—sit back and be reminded of what NOT to do in 2017.

Alcohol brands are often on the cutting edge of technology to interact socially. Music is also often in play and the Bacardi Instant DJ Experience is no exception.

Coca-Cola wants consumers to get the idea that a bottle of Coke goes with all kinds of epicurean and home-made dishes like Coke and paella.

Edible six-pack rings and miss-matched taxis to support the importance of organ donors are just two of the innovative marketing campaigns you'll find here.

At this time of year we are inundated with 2017 trends and predictions. To bring a bit of clarity, here’s my Top 5 picks for promotion marketers.

Marketing to Gen Z takes a sharp strategy. A youth marketing strategist offers lessons on crafting a campaign that will hit the Gen Z bullseye.

The Jolly Green Giant is being reimagined in a suspenseful and mysterious marketing campaign to appeal to kids.

2017 marketing predictions will keep marketers very busy next year adapting to the vast technological changes and marketing disruptions we experienced.