Channel | Social

Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.

Old tweets by President Trump's spokesperson Sean Spicer about Dippin' Dots have handed the brand a sweet marketing opportunity.

The ol’ saying, “Don’t let the door hit you on the way out” became a reality—during on on-court promotion for the Kimpton Epic Hotel at a Miami Heat game.

Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown.

Using Emojis in social to improve business can help you reach your legions of fans and followers on Facebook, Twitter and Instagram. But do you know how?

Google’s “Innovation & Inspiration” session as reported this week by Andrew Levine, a Forbes contributor. The day focused on what the future holds for destination marketing, but many of the examples and ideas can be applied by marketers in other categories.

Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.

A billboard promoting Australia Day was quickly taken down after threats against the agency for including images of women wearing hijabs.

To make sure your influencer marketing budget is put to good use, here are five changes you should be aware of as 2017 gets underway.

Learn how the small, but mighty, Jockey team drove its content marketing strategy from nothing to something.