Channel | Social

These insights from marketers cross viral share, customer voice and the user journey.

Yin Woon Rani, VP of integrated marketing at Campbell’s, on the strategy behind the “Welcome to the Family” Prego consumer experience.

The single biggest problem for sales right now is adapting to the new realities of connecting with buyers, and that includes finding the right balance when it comes to social selling.

The massive buying power of Gen Z has given rise to a cottage industry of agencies, media companies and consultancies specializing in marketing to Gen Z.

A study of Instagram influencers looked at five major brands June engagement posts vs. those of their influencers—the results are stunning.

Starbucks is combating ads that appear to be aimed at drawing in undocumented individuals with a discount.

Catch up on the most widely read articles from July.

For many marketers, particularly in B2B, PR is what you do when something bad happens. But as ADP Canada found, PR is also a great way to build brand awareness.

Amazon Home is bringing shoppable content to its millions of users via a video series starring YouTube influencers getting home makeovers.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.