What are You Doing Wrong—and Right—on Social?
Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right.
Four Harvard Business School marketing experts dissect social media missteps and lessons learned, as well as what brands are doing right.
In case you missed them, here are the top 10 most widely read B2C August articles from ChiefMarketer.com.
Marketing isn't always easy for big budget movies. Consider the challenges of the new Jennifer Lawrence thriller "mother!"
Combine the power of social influencers with a young, engaged generation who want to make a difference and you have powerful opportunities to make change.
YouTube has been releasing updates over the last few months and this week it shared a number of changes important to marketers.
As the official delivery partner for Taylor Swift’s new album “Reputation,” UPS has activated a consumer experience to engage the legions of Swifties.
Here's some of the highlights from B2B Connect to Convert, with everything from building buzz and brand to copywriting tips and an eclipse.
Airbnb's Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.
Andy Goeler, VP marketing, Bud Light, talks about the shift to educational marketing and other ideas brewing in the marketing department.
Snapchat and gamification turn stagnant bottles of Pepsi and packages of Frito-Lay snacks into an entertaining sweepstakes.