Channel | Social

What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

Video or live action? Choosing the right format is crucial for your brand—here's four questions to ask to help you decide.

Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!

Coke joined in this week's historic summit between U.S. President Donald Trump and North Korea's Kim Jong Un using social media and a digital billboard.

Moët & Chandon took a hiatus from advertising, but is back in a big and bubbly way with a new global ad and star-studded event.

How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.

IHOP fans had plenty to say when it sent out a cryptic note on social that it was changing its name to IHOb.

BNY Mellon is leveraging its connection with Alexander Hamilton to capitalize on the founding father’s newfound pop culture hero status.

Cops are busting kids for setting up illegal lemonade stands and Country Time Lemonade has launched a team to intervene.

Tapping employees as influencers is one of the hottest trends to build authenticity and trust with consumers, while having some fun at the same time.