Canon USA has set up shop in two modern-art galleries to tout its new Power Shot digital cameras. The effort, dubbed "True Originals," showcases Power Shot cameras and printers in kiosks in the museums. Models with cameras circulate, offering to take ...
Visa, American Airlines and Cotton, Inc. pitched in Simon Property Group's annual holiday fundraiser. Simon hosted a "Simon Evening of Giving" events in 63 malls, a private shopping night that raises money for local charities. The Nov. 21 event included ...
McDonald's hosts its third annual World Children's Day on Nov. 20 with promos and p.r. events designed to raise $20 million worldwide for children's charities, including Ronald McDonald House Charities. Yao Ming serves up p.r. for World Children's Day ...
Manhattanites get a massage Interactive Health has extended the Less Stress tour touting its iJoy robotic massage chair. The tour began in August with surprise stops in eight cities. Branded Chevy SSRs outfitted with a Plexiglas dome show off the ...
Mattel subsidiary Fisher-Price has launched an integrated marketing program to reach Latino parents of preschoolers in Houston, Los Angeles and Chicago. The campaign features TV and radio that leverages Fisher-Price's "Play. Laugh. Grow" tagline as well ...
The Mexico Tourism Board tempts U.S. and Canadian residents with a November tour of four northern cities. Mexico brings its beach north The tour begins tomorrow (Nov. 4), sending four trucks to Chicago, New York, Montreal and Toronto. The 24-foot ...
Daytime news and entertainment talk show Good Day Live is taking its set on the road to draw attention to the show at malls across the country. Debbie Matenopoulos, Steve Edwards and Arthel Neville The 16-market tour visits high-profile malls through ...
In celebration of its 100th birthday, Loews Cineplex Entertainment Corp. next month is rolling out the red carpet with events and discounts. On Nov. 6, the final round of the Ultimate Film Fan contest will be held in New York City, where a grand-prize ...
Victoria's Secret is handing out free tickets to college students to the first two episodes of the second season of The O.C. Team Pink, or Victoria's Secret brand ambassadors, from 19 colleges across the country will give away the tickets at their local ...
It's officially flu season. Walgreen Co. today begins its Walgreens Wellness Tour, offering free health screenings. Next best thing to a house call The tour—a first for the drugstore chain—will hit 45 markets with nine sponsors and a portable lab that ...
