Though the Chicago Cubs-Los Angeles Dodgers game Monday night will be Wrigley Field's main event, several brands hope to be as sought out by fans as a Derek Lee home-run ball. Schaumburg, IL-based PromoWorks and seven brand clients will take part in the ...
TLC is coming to the rescue of the poorly dressed via an eight-city mall tour to boost its hit show What Not to Wear. What Not to Wear style-support teams are embarking on an eight-week journey targeting area malls to bring fashion tips and ...
Bud and Bud Light are set to debut packaging specific to it sponsorships of 28 National Football League teams as part of a stepped up activation effort around the 2005 football season. Beginning last Monday, 78 different packaging combinations began to ...
Court TV is hitting the streets with a new promotion a la private eye in an effort to boost its newest series, Parco P.I. The network will send 60 street team members to New York City, Detroit, Coney Island and Jones Beach seeding Parco P.I./Court ...
In a new spin on DVD marketing, select Wal-Mart stores are getting a big boost to promote the upcoming direct-to-video release of Inuyasha The Movie 3: Swords of An Honorable Ruler. Revolution Marketing, a New York City-based event marketing ...
In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, ...
SMS messaging is proving quite a buzz for fans of the Backstreet Boys concert tour this summer, as well as generating revenue for the group. During the Never Gone Tour, which kicked off July 22, fans can send text messages to the group, which the pop ...
The History Channel is giving new meaning to the term "gorilla" marketing, hitting the streets this week with costume apes dressed as businessmen seeding six markets to promote its new special Ape To Man. Street teams are taking to the streets in New ...
Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by ...
Having trouble with a leaky pipe or an unruly rose bush? This Old House is on the road again this summer to have its experts answer just such questions and more. The show's experts, including master carpenter Norm Abram, general contractor Tom Silva, ...
