Channel | Social

Old Spice Sponsors High School Football Rivalries

|  by Chief Marketer Staff

Old Spice is the presenting sponsor of a nationwide tour hitting the high school football games of top rivals. The SchoolSports Rivalry Tour, put on by SchoolSports magazine, will travel to 10 markets and set up camp at the “most heated” high school ...

NBC Grants ‘Three Wishes’ To Promote New Series

|  by Chief Marketer Staff

NBC will soon play the role of fairy godmother to boost viewership of its new fall series Three Wishes. During the week of Sept. 12, the network will travel to 15 markets and grant Three Wishes— at various retailers and one at a local charity in each ...

Xbox, Mountain Dew Tour Colleges

|  by Chief Marketer Staff

Microsoft Corp.'s Xbox, Pepsico's Mountain Dew and a handful of videogame makers hit the road today with the Game Live on Xbox college tour. The tour hits 25 campuses with a pavilion of gaming stations and a suite of new games for students to sample. ...

Getting Their Kicks

|  by Chief Marketer Staff

ESPN Deportes is giving Latino sports fans in the U.S. 10 million reasons and then some to tune in to its cable TV and radio networks and read its magazine.

JVC Tour Offers Tech Fans the ‘Perfect Experience

|  by Chief Marketer Staff

JVC Company of America has rolled out a nationwide mobile marketing campaign aimed at educating both its dealers and consumers on the finer points of its latest tech products. Running through October, The JVC Perfect Experience Road Tour 2005, consists ...

CEA Targets College Students Via Tour

|  by Chief Marketer Staff

Big name brands, including Sony Electronics, Geek Squad, Nintendo and Audiovox, are targeting college campuses as part of a 24-city tour to showcase the latest in technology and gadgets. The 2005 TechKnowOverLoad Tour, sponsored by the Consumer ...

Las Delicias de Hostess: New Snacks for Hispanics

|  by Chief Marketer Staff

Hostess, the maker of Ding Dongs and Sno Balls, is testing a new line of sweet treats targeting Hispanics. The debut of Las Delicias de Hostess is supported by major sampling campaigns at community events in San Diego, Dallas and Phoenix; the three test ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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