Channel | Social

More than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series.

ABC Entertainment is promoting its fall series with screenings in 10 cities nationwide.

Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour.

Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand.

Bravo cooked up a storm yesterday, literally, in New York City to hype up the new season of its hit show “Top Chef 3 Miami.”

Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions.

Would you let your 10-year-old daughter go out wearing a short skirt and fishnet stockings? Probably not. But she may be getting the message that she

There's a Pivotal Moment in the classic rock concert film when an announcer bellows: It's now a free concert, man! He should have only known. For the

Women’s Health is bringing 13 brand partners to New York for a two-day event in July.

Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year.