Channel | Social

Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association.

Discover Card, Nike, Toyota, adidas and Ocean Spray are all players in promotional events scheduled around the WNBA All-Star game next month.

Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”

Detroit Tigers fans will have a chance to meet former stars of the Negro Leagues in an upcoming promotion sponsored by Chrysler Jeep Superstores and area Dodge dealers

Twenty Simon malls will host live concerts this summer as Simon Property Group runs its DTour Live tour for the fifth year.

Kodak is on the road with a tour that showcases its products and encourages consumers to become shutterbugs.

Lucky Brand Jeans is pounding the pavement in a new marketing campaign designed to boost its brand and promote new store openings.

Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest.

Simon malls are hosting a cadre of pint-sized chefs for a summer campaign that benefits America’s Second Harvest food banks.