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Energy drink Jolt is coming to the rescue of the sleep-deprived citizens of Barrow AK, today, the longest day of the year, with an emergency airlift of caffeinated drinks timed to this year’s summer solstice

Travelers at Chicago’s Union State got a rare glimpse of several former American Olympics gymnasts in action yesterday, as Allstate unveiled plans to build a park for children on the city’s southeast side.

Major League Baseball has settled a brouhaha about Red Sox slugger David Ortiz doing a Babe Ruth impersonation in a home run contest preceding this year’s All-Star game at Yankee Stadium.

Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants.

An interactive promotion launched by agency Lowe New York for a global client hopes to become a hot potato for Facebook members—in a good way.

World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities

Unilever has been traveling the globe asking people about the importance of their skin to highlight the benefits of its Vaseline Coca Butter hydrating lotion.

Nutrisoda, a maker of nutrient-enhanced sparkling beverages, is once again partnering with non-profit organization Trees for the Future on its “Good Life” tour of West Coast festivals, colleges and retail spots this summer.

SC Johnson is hitting the road to promote its Scrubbing Bubbles products in Canada with an experiential tour that shows people how its products work in action.

Turner Entertainment is advancing its strategy to push more product integration in a trio of deals involving two TBS series.