Channel | Social

Little doubt remains about Twitter’'s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix

Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president

With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts

Here's a few recent anecdotes to help demonstrate how companies need to think about Twitter and its impact on their brands

Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

Trying to tweet? Here are some tools you should know about to keep your Twitter campaigns rocking

Count IBM as one marketer that has found a way to make Twitter work as a CRM tool in a business-to-business context. Big Blue has set up Twitter communities

Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.

Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life.