Channel | Social

To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map

Nineteen years ago, The New Yorker published the classic "On the Internet, nobody knows you're a dog" cartoon. That thought holds a bit of wisdom for small businesses with much larger

A loyalty program where soda drinkers can earn points and prizes in return for entering in codes from product packages is helping Double Cola compete with the big gulps in the soda aisle.

On March 6, 2012, the Oreo cookie celebrated its 100th birthday. Weber Shandwick was charged with ensuring that the celebrations were well publicized and received extensive media attention. The agency focused on bringing back the spirit of childhood while working toward a goal of making 1million birthday moments happen globally and asking consumers to submit…

Cellular phone maker LG challenges the fastest thumbs in the nation every year in its annual LG U.S. National Texting Championship.

2012 PRO Award Finalist: Neverstop for Uniqlo and the "Made For All" event marketing promotion.

2012 PRO Award Finalist: Syfy for Syfy and the "Being Human S2 Temptation Campaign."

2012 PRO Award Finalist: Momentum Worldwide for Kraft Foods and the "Triscuit Home Farming Day" sampling promotion.

Ryan Partnership was charged with getting consumers talking and sharing news about Magnum Ice Cream virally, and encouraging them to buy in-store.

2012 PRO Award Finalist: Grow Marketing for Levi Strauss & Co. for the "Levi